No introduction, you want the tips:
TIP #1: Put All Clients on Your E-mail List
Keep an e-mail list of your clients, both current and former. Get permission to send them a dead-simple newsletter from your private practice–one page! NOT TWO! And, heavens to murgatroid–not four.
Encourage clients or patients to print, forward, and distribute your newsletter to friends and family. Make this simple newsletter nothing more than mental health tips, seasonal stories, common sense right thinking, and articles so good that readers hesitate not to fold it up into their pocket.
If you e-mail your clients, send the newsletter to yourself and “blind copy” clients. Only your e-mail address will show to avoid violation of patient confidentiality. Don’t make a mistake in doing this procedural step.
A safer and better way is to print and mail a copy of your simple-dimple, yet punchy and powerful newsletter to your clients. Studies have shown that postal mail in an envelope is read 15 times more often than e-mail! Consider doing both.
TIP #2: Send Your Simple Dimple, Yet Powerfully Punchy Newsletter to the top 50 (and 50 only) Recreation, Mental Health, and Community Centers.
Send it to half-way houses, adult protective services, and other social service agencies. Only 50. Forget massive coverage. 50 will cost is $.44 x 50 in postage plus envelopes. The key is do this each month–no breaks. You are building powerful top-of-mind visibility and newsletter is going viral. Viral marketing is the passing along of sale information from human to the next. Recreation and community centers frequently post health and wellness information on their lobby bulletin boards, and may be happy to post your newsletter.
TIP #3: Ditto A Few Other Places
Grocery stores — try them too. Many small businesses with customer waiting areas like Jiffy Lubes, etc also post on visible bulletin boards. These include oil change and car repair centers, hardware stores, coffee shops, and more. Keep copies of your newsletter with you in your car for sudden insights and posting ideas. (Don’t forget to keep a mini-stapler in your glove compartment — one of those little red jobbers.)
TIP #4: Promote Presentation Topics That People Want And Will Eat Up
At the bottom of your simple-dimple, yet punchy and powerful newsletter, give visibility to the topics that you are willing to speak on for FREE. Get a boost by mentioning your expertise in specific terms and offering presentations with yourself as the speaker, especially on seasonal or hot topics.
Read that again. Season, or HOT TOPICS.
Do this: Go to “Google AdWords”. Find the “Key Word Tool”. Google “Google AdWords Key Word Tool”. Now, type in “Problem with” and see what comes up. Or, to the same thing with Twitter. You will find what the world is worried about. You will discover the most common searches that begin with these few words. (Writing this article for you, I just did this exercise. Problem with – brought up “men” “women” “money” “teenager” …